J454 Public Relations Campaigns – Sports Company PR Plan

For my senior year final project, I created and delivered a 40-page PR plan for Monarc, a brand specializing in robotic football practice tools. The plan included a situational analysis, market research, PR strategies and objectives, a hypothetical timeline of tactics, a mock budget, and deliverables like social media posts and blogs for the company’s website. It also featured sample social media posts I designed and blogs I wrote for the brand.

Below is the PR plan presentation I created for Monarc using Canva. I designed and formatted the entire presentation, paying close attention to detail and incorporating thorough research. This project helped me develop skills in market research, setting KPIs, budgeting, competitive analysis, and effectively presenting strategies and tactics to a client. The presentation was shown to Monarc’s founders, who were very pleased with the work!

Press Releases

This press release was sent following the 2024 Tournament of Hope to highlight the event’s success. Details from the release were also featured in news outlets, including Outlook Pasadena.

Sponsorship Letters

The document below is a sponsorship letter sent to Villa donors, inviting them to support the 2024 Villa Tournament of Hope Golf Tournament.

Articles

This is an advocacy article I wrote for our monthly newsletter, sent to our entire database, discussing the California state budget’s impact on disability services and highlighting how Villa participated in rallies, with me leading our organization’s advocacy efforts.

California Legislative Outreach

Researched over 100 mailing addresses of California legislators and sent them a letter to raise awareness about the intellectual and developmental disabilities community and build relationships.

Explore examples of my social media captions showcased here