These 5 Event-Related Sustainable Businesses Are Irresistibly Innovative
My first impression of these five sustainable wedding-related companies? They see the need to emphasize the beauty of sustainable products. Products made to make weddings more eco-friendly without dulling the glamour embedded into the events. Let’s take a look at some posts that stood out to me from 5 businesses while you find amazing sources to make your, or your client’s, big day that much greener.
1. Leanne Marshall’s Color Theory and Sustainability Skills Are a Match Made in Heaven
The moment I stumbled upon Leanne Marshall I knew the company was special. You’ll open their website to find magnificently colorful and whimsical dresses. With dresses named things like “Simona Sunset” and “Raincloud Navy” you know this company is unlike the rest.
The designs are beautiful and the utilization of color breaks traditions, but what makes them so significant in this sustainability conversation? They source all of their materials from “reputable mills that meet environmental and working standard regulation.” They recycle all their unused materials too.
Brand Analysis
What they’ve done so well to make their brand image so reputable through Instagram is simple. The brand has used a plethora of posts to show the behind-the-scenes processes that make their magic happen. It was on their Instagram that I learned designers are often inspired by watercolor.
2. Sara Kim’s Paper Flowers Redefine Everlasting Love
Can we all take a quick moment to appreciate the imagery in the post above? Just, wow.
Sara Kim is a paper florist I came across when searching for sustainable floral alternatives. There are other paper florists but what stands out to me about Kim’s work is her (literal) larger-than-life paper floral designs. And these bouquets last forever.
Believe it or not, many floral practices in the industry are damaging to the environment. A bouquet, like one from Kim, will not only last forever but contribute to benefiting a larger issue. I got overwhelmed on Kim’s website. I could not believe the craftsmanship put into each of Kim’s bouquets. I’ll stop fangirling for now and instead encourage you to look at the arrangements for sale here.
For those who may not be able to afford one of these creations but want in on the action, Kim offers templates for those who don’t mind the D-I-Y approach.
Brand Analysis
Kim’s Instagram presence has a climbing 37k following and has built a brand around her work being so life-like. Kim has utilized Instagram “Reels” to set her account apart and shows her audience exactly how she makes her creations.
3. Botanical Paper Works: Because Seeds in Invitations are a Thing
Botanical Paper Works makes wedding invitations interactive, benefits the environment, and will print out whatever design you want. What more could you want?
Botanical Paper Works creates any invitation you can dream of that you can later plant — because there are seeds in it. Guests will receive a piece of paper that will biodegrade and will grow your choice of wildflowers or veggies. What better place to start making eco-friendly decisions than the invitations? The company offers lots of seed options. Here’s a good place to learn more about the variety.
Brand Analysis
What works so well about the brand being built through Instagram is the attention to detail. The company has utilized specializing their “highlights,” and made finding communicating with them easy through their bio. They also opt in for posting playful videos showing how to use the paper.
4. The Everyday Co.’s Linens Don’t Just Look Clean
Linens are the secret ingredient to any good wedding table arrangement. They might seem like a second thought but their impact on the overall look should never be overlooked.
While it may seem easiest to look for specific colors or patterns, many linen materials are harmful because they come from man-made sources. The Everyday Co. combats this. On their website, they disclose using “[upcycled] existing fabrics instead of making [their] own.”
While there are fewer options, The Everyday Co. does not come up short with variety. Using their color book, planners and lovebirds can find the exact color choices needed to complete your tabling vision. Is anyone looking to buy new linen just cuz’? The Everyday Co. is great for that too and can be utilized to upgrade kitchen towels and napkins.
Brand Analysis
The business has done an incredible job staying consistent with the specific aesthetic look and coloring seen through posts. Despite offering a variety of bright colors, the brand chooses to display neutral tones. Lowercase lettering and neutral tones attract The Everyday Co.’s recognition with a growing 4.7k following.
5. Brilliant Earth: Bling Done Right
At this point you know me: I love a company choosing to sell typical wedding products in non-typical colors. Brilliant Earth jewelry fits right into that category.
Brilliant Earth offers a full-blown sustainability report, but for those looking for a summary I’ll break it down. Brilliant Earth is committed to using recycled gold and silver, uses carbon-free practices, and has donated $1 million to the Brilliant Earth Foundation which works towards sustainable sourcing.
What do I love about them most? Their sustainable options are endless. Whether you are a fan of a traditional look or want to break color and design norms, there will be a pick for you.
Brand Analysis
With a whopping 779k followers on Instagram, it’s no secret Brilliant Earth has the most successful Instagram account on this list. With endless professional product shots, the brand has set itself apart through celebrity clients and advertising new collections.
Whoa, that was a lot...
I hope the wheels are turning and you consider enlisting one of these companies. Sustainable wedding options exist and are plentiful. These five make the search a little bit easier.
I want to hear your thoughts! Leave me a message on the right-hand side of your screen letting me know of other sustainable wedding-related companies you recommend.
Ciao for now,
Thalia